The Customer’s Compass: Navigating Conflicting Advice

Customers are our North Stars, guiding us toward better business decisions. But sometimes, their well-intentioned advice can seem off course—at odds with our own expertise.

It’s tempting to correct their direction immediately. Yet, a hard course correction can strain the trust we’ve built. What if, instead, we saw their detour as a potential discovery—a new trail we hadn’t noticed?

A simple question—“Tell me more about how you arrived at this idea”—can turn disagreement into dialogue. It helps us see their perspective, uncover hidden insights, and collaborate on a solution that serves us both.

In the end, it’s not about being “right.” It’s about charting the best course forward, together. By embracing the customer’s compass—even when it wobbles—we open the way to innovation, understanding, and stronger partnerships.

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