City of Starkville
A Community Transformed
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SITUATION
The City of Starkville envisioned a communications strategy that would not only inform residents but also inspire them about the exciting transformations taking place in their community. By highlighting the city's enhanced infrastructure, facilities, and services, Narrative12 sought to foster greater public awareness and engagement, reflecting Starkville's continued growth and bold vision for the future.
BACKGROUND
Over the past decade, Starkville has undergone a remarkable renaissance, investing in a series of capital improvement projects to modernize its utility and transportation infrastructure. This strategic investment has fueled economic development, downtown revitalization, and a flourishing quality of life. To sustain this momentum and foster a sense of community pride and excitement, it was imperative to keep stakeholders informed about the positive changes happening in their city.
APPROACH
Narrative12 recognized that the true story of Starkville lies in the people who make it happen. Our city employees are family, friends, neighbors, and community leaders who are passionately committed to Starkville's success. To showcase their dedication and the incredible work they do, we revitalized the city's social media platforms with a renewed focus on people, projects, and the exciting plans for the future.
RESULTS
Through dynamic social media content and a robust external communications strategy, Narrative12 painted a vivid picture of a city that's investing in its future through purposeful planning, development and innovation. By highlighting the people behind the progress, we've help create a sense of connection and community in a city that ranks among the best places in America to live, attend college, own a business, or retire.
UNLEASH THE POWER OF STORY
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